Hardware Designs Privacy Policy

Hardware Designs cares about your privacy and the security of your information. We want to inform you of how we collect, use, and disclose information, including personal information. This Privacy Policy describes our practices in conjunction with your purchases of our products.

Hardware Designs’s website and digital collateral may contain links to other websites for your convenience and information. We are not responsible for the privacy practices or the content of those sites.

Contact Us

If you have any questions, email us at info@hardware-designs.com or call us at 212-532-9220.

1. What Personal Information Do We Collect?

When you purchase from Hardware Designs, we gather personal information. Personal information is information that identifies you as an individual or relates to an identifiable individual.

We and our service providers collect personal information in a variety of ways, including:

A) At checkout

i. When you purchase in store, we ask for your personal information like your phone number and email address so that we may contact you about your order and about promotions or new products in the future.

ii. When you purchase online, you are asked to create a user account. We ask for your contact information and billing information in this instance so that we can complete your order, help manage your account, and make you aware of future promotions and new products.

B) From Other Sources.

i. Joint marketing third party, when they share the information with us.

ii. Joint marketing third party, when they share the information with us.

2. What Do We Do With The Personal Information We Collect About You?

We collect, use or otherwise process personal information as allowed under applicable law, including where based on one or more of the following:

- The consent you provide to us at the point of collection of your personal information;

- The compliance of a legal obligation to which we are subject; or

- The legitimate interests of Hardware Designs, a third party or yourself. "Legitimate interest" is a technical term under the regulation. It means that there are good reasons for the processing of your personal information and measures are taken to minimize the impact on your privacy rights and interests. "Legitimate interest" also references our use of your data in ways you would reasonably expect and that have a minimal privacy impact. We have a legitimate interest in collecting and processing personal information, for example: (1) to ensure that our networks and information are secure; (2) to administer and generally conduct business within Hardware Designs; and (3) to prevent fraud.

A) Provide the Products You Purchase. We use the information we gather about you to complete your order or request for a quote and fulfill your requests for certain products and services, such as providing the Hardware Designs’s Services’ functionality to you, arranging access to your online account, providing you with customer service, responding to your inquiries, requests, questions, suggestions, compliments or complaints, completing your transactions, sending you administrative information (such as change of our terms, conditions, or policies) and saving your product search. We will engage in these activities to manage our contractual relationship with you or comply with a legal obligation.

B) Analysis and Development of New Products and Services. We perform statistical, demographic and marketing analyses of customers of the Hardware Designs, and their subscribing and purchasing patterns, so we can analyze or predict our users’ preferences for product and services development purposes, to determine our promotional campaign effectiveness so we can adapt our campaign to the needs and interests of our users, and to generally inform advertisers about the nature of our subscriber base. We use this information for analytical purposes, including analysis to improve customer relationships, to support strategic business decisions and our marketing tactics and to measure and track our brand health. We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, or because we have a legitimate interest in doing so.

C) Customizing Your Experience. We use the information that we have to better understand you and customize certain features of the Hardware Designs products and services to provide you with an enhanced experience including to show you offerings, promotions or products that may be of interest to you, based on the demographic information, type of device you are using to access the Hardware Designs products, etc.

D) Email Newsletters and Other Marketing Activities as well as Facilitating Social Sharing. Hardware Designs will periodically send you email newsletters or promotional emails about products offered by Hardware Designs. To opt out of these emails, please see the section labeled unsubscribe. We will use the information we have about you to advertise our services to you on our website but also on other platforms. If you choose to use social-sharing functionalities, we will use your information to facilitate such action, and such action -- along with any information you share -- will be covered by the social-media platform’s privacy policy. We will engage in these activities with your consent or where we have a legitimate interest.

E) Administrative Purposes. We and our service providers use the information we have about you for the following legitimate business purposes:

For auditing purposes, to verify that our internal processes function as intended and comply with legal, regulatory and contractual requirements; For fraud and security monitoring purposes, including, for example, to detect and prevent cyberattacks; and To understand and assess satisfaction with our Hardware Designs Services or our customer care team.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, or because we have a legitimate interest.

F) Allowing You to Participate in Sweepstakes, Contests or Other Promotions. We may offer you the opportunity to participate in a sweepstakes, contest or other promotions. Some of these promotions have additional rules containing information about how we will use and disclose your personal information. We use this information to manage our contractual relationship with you.

G) Aggregating and/or Anonymising Personal Information. We aggregate and/or anonymize personal information so that it will no longer be considered personally identifying. We do so to generate other data for our use, which we may use and disclose for any purpose.

H) User Generated Content and Public Activities. When you share or recommend links to content on a social-media platform (such as Facebook, Instagram, and Twitter), that action and any information you share will be covered by that platform’s privacy policy. Any information you disclose in your public activities, along with your screen name or ID, or any image or photo, becomes public.

3. With Whom Do We Share The Personal Information We Gather?

A) Sharing Within Hardware Designs. We share your personal information with our affiliates for the purposes listed in this Privacy Policy. You can consult the list and location of our affiliates here.

B) Sharing With Service Providers. We contract with other companies, agents or contractors (“service providers”) to provide products and services on our behalf. These services are, for example, credit-card, payment and billing processing, fulfillment of orders, information technology and related infrastructure provision, customer service, ad serving, shipping, email distribution, list processing and analytics, research surveys/interviews/focus group management and analysis, or promotions management. In the course of performing these services, our service providers have access to your information including your personal information.

C) Sharing With Other Third Parties. We will not sell, rent, swap or authorize any third party (except our service providers) to use your email address without your permission. Nothing in this Privacy Policy is intended to restrict our use or sharing of aggregated or de-identified information in any way.

D) Compliance With Legal Process. We may access, preserve and disclose personal information if we are required to do so by law or we have a good faith belief that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of the Hardware Designs Products or Services; (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions); and (5) cooperate with public and government authorities (which may be outside your country of residence).

E) By Purchasing from Hardware Designs or using our Services, You May Elect to Disclose Personal Information.

i) Public Activities: see above for more details on such activities. Public activities may be included in our RSS feeds, APIs and other distribution formats. As a result, your public activities may appear on other websites, blogs, or feeds.

4. Other Information Collected Using Technology

Other information does not specifically identify you and are collected through technology. It includes tracking information collected by us as well as third parties.

We use various internet technologies to manage, and track the use of, the Hardware Designs Services. We use and disclose this information for any purpose, except where we are required to do otherwise under applicable law. Information that we collect using these technologies is combined with personal information about you. If we combine information with personal information, we will treat the combined information as personal information.

A) Device Information. We collect information about the computer, mobile device or other device you use to access Hardware Designs Services, such as Internet protocol (IP) addresses (the region or general location where your computer or device is accessing the Internet), geolocation information, unique device identifiers, browser type, browser language and other transactional information.

B) Cookies, Beacons, Local Storage and Other Similar Technologies. We use "cookies," Web beacons, tags and scripts, and other similar technologies including local storage objects such as HTML5. These technologies allow us to manage access to and use of Hardware Designs Services, recognize you and provide personalization, and help us understand how people use Hardware Designs Services. You will not be able to access certain areas of our websites, including hardware-designs.com, if your computer does not accept cookies from us. Because there is no accepted standard on how to respond to “do not track” browser-based signals, we do not respond to such signals. For more detailed information about our use of cookies and local storage, and how to manage them for the applicable Hardware Designs Service, see the applicable Cookie Policy here.

We transmit website usage information to third parties in order to show you advertising for Hardware Designs when you visit other sites.

C) Analytics, Log Files and Reading History. As is true of most web sites, we gather certain information automatically and store it in log files. This information include IP address , browser type, operating system and other usage information about the use of Hardware Designs Services, including a history of the pages you view.

We automatically combine this collected log-information with other information we collect about you. We do this to improve services we offer you, including customized recommendations (for more information about Personalization feature, please read the Personalization FAQ), advertising and currency display, to improve marketing, and to track access and use of Hardware Designs Services across the devices that you use to access Hardware Designs Services.

One of the analytics service providers we use is Google Analytics. To learn more about how Google use data, visit https://policies.google.com/privacy/partners. For opt-out options specific to Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.

D) Location Information. Some of our mobile applications can deliver content based on your current location if you choose to enable that feature of the app, for example, by use of satellite, cell phone tower, or WiFi signals. If you enable the location-based feature, your current location will be stored locally on your device, which will then be used by the app. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an app does not have that feature, the app will not transmit to us, and we will not collect or store, location information. The ads in our apps are not targeted to you based on your current GPS location, but they are targeted to you based on your ZIP code or device's IP address.

5. How Do I Opt Out From Receiving Emails?

You can choose not to receive commercial email messages in the future by either (1) following the "unsubscribe" instructions located near the bottom of each email, or (2) you can email us at info@hardware-designs.com.

6. How Do I Access, Change or Update My Personal Information?

If you would like to request to review, correct, restrict or delete personal information that you have previously provided to us, object to the processing of personal information, or if you would like to request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us at info@hardware-designs.com.

In your request, please state what personal information you would like to have changed, whether you would like to have your personal information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your personal information. For your protection, we only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.

We will respond to your request consistent with applicable law.

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion).

Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.

You may lodge a complaint with a data protection authority for your country or region or where an alleged infringement of applicable data protection law occurs. A list of EU data protection authorities is available at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

7. Sensitive Personal Information

Unless specifically requested (for example, in connection with a particular survey), we ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through Hardware Designs Services or otherwise to us. Any requested information that includes sensitive information about health, political opinions, ethnicity, race, religion, sex life or sexual orientation can be left unanswered.

8. Data Retention

We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you and provide Hardware Designs Products and Services to you (for example, for as long as you have an account with us or continue to use Hardware Designs Services); Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or Whether retention is advisable in light of our legal position (for example, in light of applicable statutes of limitations, litigation or regulatory investigations).

9. Is My Information Protected?

We seek to protect personal information with reasonable organizational, technological and physical safeguards commensurate to the sensitivity of the personal information. Although we take appropriate measures to safeguard your information, we cannot guarantee its absolute security.To further protect your data, we recommend that you use complex passwords for your accounts with us and for accounts with third parties that you link to any of your accounts with us. Please do not use the same passwords you use for Hardware Designs Services for other services or share your password with unauthorized people. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section above.

13. International Transfers

Hardware Designs is headquartered in the United States. The information you provide to us or that we obtain as a result of your use of Hardware Designs Services is collected in your country and subsequently transferred to the United States or to another country in which we have facilities or our affiliates operate or in which we engage service providers. Some countries that are not members of the European Economic Area (EEA) are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, including by ensuring that the recipient is bound by EU Standard Contractual Clauses, to protect your personal data.

In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal information.

14. Changes to This Privacy Policy

We evaluate this privacy policy periodically in light of changing business practices, technology and legal requirements. As a result, it is updated from time to time. Any such changes will be posted on this page.